CEO of BlockMaster and CoFounder of BlockImob, Rubens is a Production Engineer with specializations in entrepreneurship, e-commerce and digital marketing. Since 1999, he has developed several online businesses on the Brazilian internet in partnership with other major entrepreneurs in the market, including the first perfume and cosmetics e-commerce operation in Brazil. Over the past 4 years, he has dedicated himself to the digital assets and Blockchain market, contributing to the development and dissemination of this technology.