Verified Organic is an Ethereum-based blockchain designed to bring transparency and accountability to the organic food production process from farm to table. The platform tracks and verifies each step in the crop production process from planting, to fertilizing, to natural pesticide application, to harvesting, packaging, and the distribution supply chain. Each step in the process is recorded and verified with time, date, and geolocation as well as a secondary means of verification. Consumers purchasing Verified Organic products can snap a picture of a unique QR code on the produce packaging to discover everything they want to know about the production, freshness, and farming practices that went into the production of their food
Organic Market by Numbers
The size of the U.S. organic food market was $45 billion USD in 2017.
The U.S. organic food market is a massive and growing market. The organic food market is experiencing increased demand from consumers focused on health and wellness as a lifestyle.
Organic food grew 581% faster than the total food market in 2017.
The organic food market is growing substantially faster than the overall food market on a year over year basis. The scale and size of the market is creating exciting opportunities as well as growing pains and bad actors in the supply chain.
40% of food tested with prohibited pesticides.
According to two USDA studies, 40 percent of food tested positive for prohibited pesticides. New reports surface daily highlighting fraud in the industry.
What is the Blockchain?
Originally developed as the accounting method for the virtual currency Bitcoin, blockchains, which use what’s known as distributed ledger technology, are appearing in a variety of commercial applications today. Currently, the technology is primarily used to verify transactions within digital currencies, though it is possible to digitize, code, and insert practically any document into the blockchain. Doing so creates an immutable record that cannot be changed; furthermore, the record’s authenticity can be verified by the entire community using the blockchain instead of a single centralized authority.
How Does Verified Organic Use Blockchain Technology?
Verified Organic is being developed in partnership with Consensys and Treum, two leaders in the blockchain industry focused on supply chain solutions. Verified Organic utilizes an Ethereum-based blockchain which we have customized to meet the specific needs of the organic food industry.
The result is a straightforward, intuitive software platform that reduces the workload of farmers while capturing more data points during the organic growing process.
The Verified Organic Label
Brands following the Verified Organic process will be able to display the Verified Organic label on their products, and consumers can be assured that their food is, in fact, organic. Consumers purchasing Verified Organic products can snap a picture of a unique QR code on the produce packaging to discover everything they want to know about the production, freshness, and farming practices that went into the growing and processing of their food, resulting in accountability to farmers and transparency to consumers.
Get Involved
Whether you are a farmer, an organic certifier, a processor, a packager, a food brand, a retailer, or a concerned customer, reach out and find out how you can get involved.
Official website: www.verifiedorganic.io
